Teachable - Course Purchase Tracking

Track every course sale in real time with Teachable’s purchase analytics to boost revenue insights and student engagement.

Ceyhun Enki Aksan Entrepreneur, Maker

Sep 14, 2025

Online education platforms where we can create unlimited courses, enjoy unlimited video streaming, access unlimited hosting space, benefit from integrated payment methods, and stand out with basic quizzes—making it one of the most popular and widely used options—Teachable, formerly known as Fedora, is one of the platforms offering online course publishing capabilities since 2013¹ ². Particularly, based on 2018 data, course creators who teach through the platform earned over $1 million in revenue, with two of them surpassing $4 million³.

Teachable provides theme customization capabilities exclusively within the Business membership tier, with the Basic, Pro, and Business membership packages. During the theme customization process, numerous operations can be easily performed using liquid templating⁴.

Alongside the signup process, you’ll first need to define a school (optional). After this step, you can proceed to access your management dashboard by answering a few additional questions. Teachable uses the Course and Coaching product definitions. Coaching operates under a separate management structure. At the relevant stage, you can create custom request forms either directly or through a form, for individual tutoring requests. Both Coaching and Course offer free, one-time payment, subscription, and payment plan options. Additionally, a Calendly integration is available for Coaching. Furthermore, page customization is possible for both products using a page builder tool⁵.

Before you can select a course, you’ll first need to create a curriculum. Once you’ve set up the sections, you’ll be able to view the course content.

Teachable also provides the ability to define permissions for instructors and authors, differentiating itself from many other alternatives.

Integrations and Analytics

Under Settings > Integrations, you can easily set up many operations through the available integration options. Among the pre-built integration options are Facebook Pixel, Convert Kit, Segment, Google Analytics, Sumo, MailChimp, and Zapier ⁶.

Site > Using the Code Snippet feature, you can access the Head Code Snippets, Logged In Snippets, and Logged Out Snippets sections, where you can utilize customized CSS, HTML, and JavaScript code ⁷. Additionally, using the Power Editor under the Site section, you can customize theme-specific lectures, courses, pages, blog, author_bios, and layouts using the Liquid template language ⁸ ⁹ ¹⁰ ¹¹ ¹².

{% for lecture_section in course.ordered_published_lecture_sections %}
  {{ lecture_section.name }}
{% endfor %}

Remember that objects differ based on the page they’re displayed on ¹³. As of the date this article was published, the following list is current:

---
Attachment: # Attachments are videos, pdfs, audio files, quizzes, and text attachments to lectures
- content_type # the content type for the attachment, such as 'audio_type'
- url # Link to download the file
- host_id # Id of video on wistia
- kind # the kind of attachment, example - 'video', 'text'
- file_extension # the file extension, example - 'pdf_embed', 'html'
- name # the name of the attachment file
- host # the host for the attachment, example - 'wistia'
- position # the position of the attachment in the lecture view
- is_published # whether or not the attachment is published
- downloadable # is this attachment embeddable
- text # the text content of the attachment if the attachment is of type 'text'
- thumbnail_url # the url to the thumbnail for the attachment's file if there is one
- embeddable # whether or not attachment is embeddable
- id # the id of the attachment in the database
AuthorBio:
- headline # the author's headline
- profile_image_url # the author's profile image url
- bio # the author's bio description text
- name # the author's name
- id # the id of the author bio in the database
Category:
- name # the category name
- description # the category description
- is_published # whether or not the category is published
- id # the id of the category in our database
Comment:
- gravatar_url # the gravatar_url for the comment's creator
- user_id # the id of the comment's creator
- body # the text content of the comment
- workflow_state # the workflow_state of the comment, example - 'approved', 'removed', 'rejected', 'awaiting_review'
- id # the id of the comment in the database
Coupon:
- formatted_discount # the discount amount with currency formatting
- formatted_price # the price amount with currency formatting
- calculated_discount # the calculated discount amount
- calculated_price # the calculated price amount
- currency # the currency for the coupon
- discount_percent # the discount amount percentage

discount_amount # the discount amount
number_available # the number of available uses for the coupon
code # the code for the coupon
name # the coupon’s name
expiration_date # the coupon’s expiration date
product_id # the id of the product that the coupon is applicable for
is_published # whether or not a coupon is published
duration_kind # the kind of duration for a coupon, example - ‘forever’, ‘once’
number_of_uses # the number of times a coupon has been used
id # the id for the coupon in the database

Block:

liquid_path # the path for the liquid partial used by the block
partial # the name of the liquid partial used by the block
position # the position of the block when rendered in a page
body # the block’s body content
data # the data attributes for a block, example - body
id # the id for the block in the database

CourseQuestion:

question # the question for the course_question
answer # the answer for the question
course_id # the id of the course that the course_question belongs to
position # the position number of the course_question when rendered on a page
id # the id for the course_question in our database

Course:

url # the full url for the course
path # the relative path for the course
safe_image_url # the url for the course’s safe image
default_product_formatted_price # the course’s default product’s formatted price
promo_video # the promo video attachment object for this course
name # the course’s name
heading # the course’s heading text
page_title # the course’s page title in the meta tags
meta_description # the course’s description in the meta tags
friendly_url # the course’s friendly url
description # the course’s description
author_bio_id # the course’s author’s bio id
position # the position of the course when rendered in the courses directory
conversion_pixels # the snippet for the course’s thank you page
closing_letter # the text content for the course’s closing letter block on the sales page
image_url # the url for the image for this course
hero_image_url # the url for the course’s hero image
is_published # whether or not the course is published
bundled_courses_count # the number of courses that are bundled with this course
is_open # whether the course is open for enrollments or not
purchase_redirect_url # optional url that can be set for redirecting to after purchasing instead of using thank you page
default_product # the default product/pricing displayed for this course
id # the id for this course in the database
course_questions # the course_question objects for this course
has_products? # whether or not a course has products/pricing available
user_enrolled? # whether or not the current user is enrolled in this course
video # the snippet for the course’s promo video
lecture_sections # the lecture sections for this course
percent_complete_for_user # the percentage of the course that the current user has completed

Credential:

id # the id for the credential in the database

CustomLink:

position # the position of the custom link in the nav
location # the location of the link, example - ‘header’, ‘footer’
text # the displayed text for the link
url # the url for the link
id # the id for the custom link in the database

Domain:

url # the url for the domain
id # the id for the domain in the database

Integration:

disqus_id # the disqus id
id # the id for the integration in the database

LectureProgress:

id # the id for the lecture progress in the database

LectureSection:

name # the name of the lecture section
course_id # the id of the course that the lecture section belongs to
position # the position of the lecture section when rendered in the curriculum
is_published # whether or not a lecture section is published
lectures # the published lecture objects that belong to this lecture section
id # the id for the lecture section in the database
Lecture:
url # the url for the lecture
name # the lecture’s name
download # whether or not a lecture is downloadable
free_preview # whether or not there is free previewing available for the lecture
description # the lecture’s description
course_id # the id of the course that the lecture belongs to
position # the position of the lecture when rendered in a lecture section/curriculum
is_published # whether or not the lecture is published
lecture_section_id # the id of the lecture section that the lecture belongs to
id # the id of the lecture in the database
Product:
formatted_price # the product’s price with currency formatting
name # the product’s name
description # the product’s description
billing_interval # the billing interval at which the product charges, example - ‘monthly’
currency # the currency for the price of the product
position # the position of the product when rendered on a sales page
price # the price amount for the product
cc_statement_description # the text that appears on the cc statement for the purchase of this product
is_recurring # whether or not a product charges on a recurring basis
is_published # whether or not a product is published
course_id # the id of the course which the product belongs to
num_payments_required # the number of payments required for the product if applicable
id # the id of the product in the database
Sale:
product_id # the id of the product that the sale pertains to
user_id # the user id of the purchaser
is_active # whether or not a sale is active
current_period_start # the sale’s billing start period
current_period_end # the sale’s billing end period of the sale
is_recurring # whether or not a sale is recurring
next_period_start # when the next billing cycle begins
num_payments_required # the number of required payments remaining to be made on a sale
id # the id of the sale in the database
Page:
title # the page’s title
friendly_url # the page’s friendly URL
content # the content for the page (NO LONGER IN USE, content is now kept in the blocks)
show_header # whether or not the page should display the header
show_footer # whether or not the page should display the footer
is_published # whether or not the page is published
blank_page_template # whether or not the page should use no template
published_at # when the page was published
is_blog_post # whether or not a page is a blog post
author_bio_id # the id of the author bio that the page belongs to
is_disqus_enabled # whether or not comments are enabled on the page
id # the id of the page in the database

School:

domain # the domain for the school
primary_domain_url # the URL for the school’s primary domain
purchasing_blocked? # whether or not purchasing is blocked on a school
name # the school’s name
heading # the school’s heading text
description # the school’s description text
facebook_username # the school’s Facebook username
twitter_username # the school’s Twitter username
homepage_id # the school’s homepage page id
google_plus_username # the school’s Google+ username
logged_out_homepage_template # the name of the school’s template to render for logged out users
primary_domain_id # the id of the school’s primary domain
logged_in_homepage_template # the name of the school’s template to render for logged in users
course_id # the id for the course that the school renders if it has a course sales page set as its homepage
email # the email for the school
email_from_name # the name from which the school emails
is_customized # whether or not a school has customizations
down_for_maintenance # whether or not a school is down for maintenance
is_blog_enabled # whether or not the school has enabled the blog feature
blog_title # the school’s blog title
blog_description # the school’s blog description
blog_about # the school’s blog about text
comments_threaded # whether or not a school displays comments in a threaded structure
comments_moderation # whether or not the school has comment moderation enabled
id # the id for the school in the database

User:

role # the role of the user, example - ‘owner’, ‘author’
gravatar_url # the gravatar url for the user
email # the user’s email
affiliate_code # the user’s affiliate code
name # the user’s name
is_owner # whether or not the user is an owner of the school
sign_in_count # the number of sign ins for the user
is_author # whether or not the user is an author of the school
last_four # the last four numbers on the user’s credit card if they have one saved
author_bio_id # the user’s author bio object id if they have one associated with them
preference # the user’s preferences
id # the id for the user in the database


<ResponsiveImage
  src="teachable-power-editor"
  alt="Teachable Power Editor"
  uri="11.teachable-checkout-tracking"
/>

Unless otherwise specified, after a user enrolls in a Teachable course (subscription, purchase, etc.), they are redirected to the _Post Purchase Page_[^7]. The relevant configuration can be performed under _Courses_ > _Information_ > ***Default Pages***. The resulting URL and parameters can be exemplified as follows:

```html
https://<subdomain>.teachable.com/p/<course-name>-purchased?coupon=<coupon>&csidebar=false&currency=<currency>&final_price=<final-price>&is_recurring=false&payment_method=<payment-method>&purchased=<transaction-id>&purchased_at=<transaction-date>&purchased_course_id=<course-id>&purchased_list_price=<listing-price>&sale_id=<sale-id>&tax_charge=0&user_id=<user-id>

Unlike other alternative education/course platforms, Teachable requires users to select a membership plan for course distribution.

Teachable still uses fedora as a default value in certain areas (fedora_user, fedoraAnalytics, fedora_keys). For example, during the integration process with Google Analytics and Google Tag Manager, you can list user values as fedora_user in JavaScript objects.

Member Zone

Teachable - Course Purchase Tracking

Integrations and Analytics

Footnotes