From the very first moment you start online product sales, your first objective becomes reaching your target audience, and actions are taken accordingly.
This process is supported through offline channels, targeting customers who have made purchases and those similar to them (look-alike users), expanding the audience pool… On the other hand, depending on the brand strategy, virtual stores can be created on marketplaces to reach users in different channels, both to increase sales and to provide users with access to diverse experiences. Once this option is included in the business plan, the management of channels, stock controls, campaigns, and price competition will also come into focus, adding extra workload.
Most marketplaces offer service integration capabilities to streamline this process. For example, HepsiBurada Seller Portal1/API access2, Amazon Seller Central3/API access4, and Trendyol API5 can be cited. Through these services/tools, the goal is to simplify product and inventory management.
On the other hand, accounting and inventory management software solutions are also intended to be integrated into the process. In this case, intermediate applications will enable communication between services, suppliers, and channels, ensuring the process is error-free and executed in real time.
XML2WOO is a plugin designed for this purpose. Its function is to compare product information delivered in XML format with WooCommerce products via the WOO API, and to implement updates to product and stock data accordingly.
Other WordPress Plugins
Related Readings
- PHP: XML Operations
- What is WooCommerce API? How to Use It?
- What is WP-Cron? How to Use It?
- XML and Basic Concepts
- XML Integration