Most commonly, issues arising during the installation process and/or the inability to understand the interface can be grouped together.
FTP access, restrictions on WordPress user permissions, file permission settings, and the complexity of Google Tag Manager at the initial level, as well as the complexity of plugins, will also give rise to further subgroups. For this purpose, I have developed WP-Ads Conversion Tracking to help reduce the occurrence of issues mentioned in the setup process for users who are new to Ads and WordPress, or who are otherwise required to manage these processes due to various reasons.
WP-Ads Conversion Tracking
In addition to features such as Conversion ID, Conversion Label, and triggering the conversion event on a single page, the tracking also ensures control over personalized data pre-defined by GTAG. Naturally, considering that these data points are based on the re-targeting process, we can say that this feature effectively enables you to toggle the re-targeting functionality on or off.
For example, if you’re processing sales through WooCommerce, you just need to add the payment result page to the Page section. To do this, simply select Use WooCommerce Payment Result Page. If a specific page has been defined, it will be added to the top section; if no page has been defined, it will redirect you to the relevant page via a link. Of course, you can also perform this action yourself. To access the definitions of the pages automatically created by WordPress, follow the path WooCommerce > Status > WooCommerce pages. For operations such as creating pages or associating them with existing pages, follow the path WooCommerce > Settings > Advanced. In both sections, the term Checkout page refers to the page where the payment result process is executed.