Facebook Pixel setup enables you to create dynamic product ads based on page and action definitions1, target users exhibiting similar behaviors, and track your conversions.
Facebook Analytics will be discontinued as of June 30, 20212.
We can essentially capture the entire process using Facebook Pixel3 4.
Facebook4, in addition to standard and dynamic campaigns, provides the opportunity to analyze and evaluate data collected from pixels via Facebook Analytics (analytics entity)5.
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Facebook Analytics
Facebook Analytics is a analytics tool that helps you understand how users interact with your product, service, and/or app. It closely resembles Google Analytics6. It provides you with more detailed information on the following topics:
- What demographic information do you have about your users?
- How is your product being used across different channels?
- How do different user groups—based on cohorts, segments, or personas—interact with your product?
Facebook Analytics Usage
To use Facebook Analytics, you must create a channel and record events.
Actions that may occur in relation to your product (navigation, level changes, purchases, form submissions, etc.)
Event Source
The source from which data is transmitted. For example, if user data is sent from an app (installed via the app), then the event source is the app. If data is sent via a pixel, then the event source is the web page.
Channels
The pathways that enable interaction (Android, iOS, website, offline, others). Events are recorded within these channels7.
Facebook Pixel when installed according to a specific strategy and when segments are created using URL and action targeting, you gain access to much more detailed and comprehensive insights through Facebook Analytics8. Google Analytics also operates in exactly this context.
When personal user data held by Facebook, ad data, Messenger, Pages, Groups, and site data are combined, you can achieve more detailed and consistent targeting. On the other hand, page and source similarities (overlaps) provided within Facebook Analytics can also offer you valuable insights for the next step in your analysis.
With proper installation and a strategy aligned with your objectives, you can leverage the features available within Facebook Analytics, including goals9,, segments10,, user events, cohorts11, splits, and overlaps, to perform a comprehensive analysis.
Footnotes
- Facebook Pixel. Facebook for Developers ↩
- Facebook Analytics is Going Away. Facebook Business Help Center ↩
- Andreea M. Belu. (2017). The Massive Data Collection by Facebook – Visualized. DataEthics ↩
- Reference for the Facebook Pixel’s Track Function. Facebook for Developers ↩ ↩2
- Facebook Analytics. Facebook for Developers ↩
- Get Started. Facebook Analytics ↩
- Events and Parameters. Facebook Analytics ↩
- Custom Audience and Event Source Groups in Facebook Analytics. Facebook Analytics ↩
- Revenue in Facebook Analytics. Facebook Analytics ↩
- Filters in Facebook Analytics. Facebook Analytics ↩
- Create a Cohort. Facebook Analytics ↩